Case Study: Acadian Pools
Learn about Acadian's unique problems how we addressed those through web design.
April 6, 2017
We are excited to announce the launch of our latest website for Acadian Pools. After receiving multiple requests from clients for custom-built backyards, Houston-based Acadian Builders decided to start a new branch of their successful business called Acadian Pools.
The Texas pool market is saturated with builders, and Acadian needed a website that attracted their target market of high-end homeowners looking to build not just a luxury pool, but a comprehensive backyard complete with outdoor living and kitchen spaces and features such as waterfalls and firepits.
Based on the target market, we designed a website that features clean lines, darker colors and high-end backyard imagery. There are a variety of places throughout the site where Acadian’s portfolio imagery appears, helping to cement legitimacy and experience in the minds of web visitors. The backyard features page promotes all feature types at the top and the ability to quickly learn more about any feature of interest. A robust Partners section was included to allow potential customers peace of mind in knowing the product used on their pool or backyard is high quality and reliable. Finally, a Pricing page was added to help visitors visually understand the cost of swimming pools and the levels of equipment behind the scene.
View the finished Acadian Pools website here: https://www.acadianpools.com/