Case Study: Island Soul Yoga

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Case Study: Island Soul Yoga


Island Soul Yoga is a new yoga company operating on Long Island, NY. Samantha Coacci, the founder, received yoga certifications in Hawaii and Costa Rica and wanted to create an island-focused, relaxing brand image. She also wanted to reach the higher-end audience living in the Hamptons and Montauk, so she needed a luxury website that appealed to the private lesson market. She also wanted to make herself marketable to other wellness centers in the area.


We designed a multi-page website that enhanced her island-focused brand image through soft water colors, serif fonts and yogic quotes. The darker blues and professional photography give the site a professional, high-end look and feel that will appeal to a luxury audience. Her services are split into three sections based on audience (private lessons, group lessons and wellness centers) and strong calls-to-action appear on each of these pages. The testimonial page was also a key portion of the site as this is one of the most important sales tactics for a business of this type. She was also focused on building a robust Instagram presence, so to complete the funnel between Instagram and the website, we integrated her Instagram feed directly on the home page.

View the finished Island Soul Yoga website here:

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